If there’s one strong takeaway from Patrick Fuller‘s presentation today, it’s that Artificial Intelligence is already disrupting the legal world. It’s up to legal marketers to make AI an opportunity. The most startling number Fuller shared was 360,000— that’s the number of hours of annual lawyer work saved by JP Morgan Chase’s software, “COIN.”
Fuller, Sr. Director of Legal Intelligence at ALM Intelligence, presented how AI is shaking things up during his west coast speaking tour with the Legal Marketing Association. However, rather than looking at AI as a threat, he showed how it could improve the quality of services provided to clients:
- Use software to match up clients with the best-suited attorneys.
- Understand what your clients want. From there, identify software that can automate certain production and deliver greater value to the client.
- Find solutions that will free up lawyers from drudgery and allow them to focus on the work that matters most— solving complex problems and creating solutions for their clients.
- Use software that will identify potential clients who will bring the most value to the firm. Hint: It’s not always the “obvious” choice.
It’s always an eye-opening experience to see things from our customers perspective. To understand what challenges they are facing and what opportunities we can help create for them. More than ever, that is through technology.