I decided to start a series about things I wanted to communicate to our clients or really cool things that I thought they should know. In my first post, Things I wish clients knew about LexBlog, I shared our story of moving from a custom blog/website building agency to a Software as a Service platform – but what does this mean?
Does LexBlog still build blogs?
The short answer is yes but this process has changed dramatically and (in my opinion) for the better!
The old blog creation process involved a Photoshop PSD file, and while this file had layers of imagery and elements, it wasn’t a website, it was just a static image. This image is passed back and forth multiple times with critiques and changes – sometimes this process would take months. Then once the PSD specs were approved, THEN we build a custom website.
If any readers have ever built a custom website from scratch (from a mockup image) you know this process is lengthy, challenging, and in the end very costly for all parties. The real challenge with this process was translating a flat image into a dynamic, functional, real website.
Apple Fritter is our solution for live website creation
Our Apple Fritter software is a different approach to creating a website – we have built an extensive live website design software using the WordPress core customize.php. This allows us to create your design on a live website real time meaning we can make design changes and present you with your blog in a matter of days!
Gone are the days (or months) of lengthy custom website projects – we’ve built a tool for building a blog or website, no PSD mockups required.