The other day, when coming up with ideas for a new blog, a client asked about another blog, which unfortunately no longer exists. I quickly suggested they use the site WayBack Machine, an online archive which allows access to archived digital content.
If you want to see what the New York Times or ESPN homepage looked like 10-15 years ago, go check it out on Wayback. ESPN has been archived over 37,000 and the NYtimes over 170,000. Like Newseum, you can spend hours getting lost in the content.
Which brings us to the history of LexBlog.com, which has been revamped countless times. Our support team spent 25 minutes last week going through the years, as all of us made sure to notice a young Jared on the homepage in 2013.
By going through separate pages, I was able to read about past new features, past employees, and see pictures of old offices. And of course, give a hard time about past marketing slogans like “Do you like us, Do you really like us?”
At one time we even offered a 10% “LexPremium” discount. Nowadays, we (employees and family) tend to joke around about Lex-phrase/object/thing… LexSkiing, LexBrewing, LexBall. You name it, we’ve probably said it. Of course, all in good nature.
By the time, we finished reviewing past LexBlog sites, it made us think, there is a reason none of those pages exist anymore. They sure didn’t help our clients, they may have made a few folks feel special by having their own profile on LexBlog.com, or may have helped us when reviewing features. But I know our ultimate goal is to help “make legal news, information and analysis more easily and intuitively accessible to legal professionals and the public,” which we are now one step closer to doing with LexBlog.com.