As Bob Ambrogi shared this morning, the LexBlog news network is now open to all legitimate law blogs (with a working RSS feed) – in the United States and worldwide.
Starting Friday evening I began emailing law firm marketing leaders attending the Annual Legal Marketing Association Conference in New Orleans whose large firms blogged, but not on the LexBlog platform. By last night I reached thirty-plus firms.
My purpose in emailing was to let them know LexBlog was open to their blogs, to introduce them to Bob, who is spearheading things as our editor in chief, and to offer to meet with them in New Orleans to answer questions and introduce them to Bob.
The response from these folks via email and text has been very favorable. Bob, David and I will be In discussions with quite a few starting tonight and continuing into Tuesday and Wednesday.
Our “opening” of the LexBlog news network is line with our January discussion/LexBlog team meeting where we communicated our goal to become the world’s largest and most comprehensive legal news and information network by curating the valuable insight and commentary of bloggers world-wide.
As Bob explained when he joined LexBlog, the most vibrant legal commentary today was coming from bloggers. LexBlog, having brought blogging en masse to the law beginning fifteen years ago, and with undying passion for blogging and the law should and will lead in taking legal blogging to the next level.
The next level means, among other things:
- Framing and building a community of citizen journalists and commentators on the law
- Open and free access to legal news, insight and commentary
- Email and RSS subscriptions by blog, area of law and search
- Free visibility of legal commentary published on law blogs – on the LexBlog network, third party sites, email newsletter/subscriptions and social media
- Feeds of legal blog posts into legal research services, including FastCase
- Forthcoming profiles of bloggers and organizations and their contributions
- Forthcoming use of AI to identify relevant content for users
Just. because a blog or law firm joins LexBlog does not mean they become a customer or licensee of our digital design and publishing platform. We’ll certainly talk with new contributors about our platform, but the use is not free – except for law schools and certain non-profits.
For our valuable customers, which have taken us to this level, opening LexBlog makes being a LexBlog customer more valuable. Beyond design, a highly performing publishing platform, strategy, SEO and support, our customers will see an increase in visibility and influence as their contributions are discovered and seen.
LexBlog, as a news network, is still in its early days. Our tech and product teams are working hard on changes to the interface to make LexBlog more of a publication, an aggregation engine for customer blogs, an RSS syndication tool for a more effective means of aggregating non-customer blogs and more.
As a success team member, you may receive questions from clients. Share what you know and call on Garry and Isabelle for questions. Same goes for Bob, David and I. Communication, communication and communication.
As with all climbs and jumps when aspiring to do more to serve others, there will probably be a few speed bumps. Know that you are making a tremendous contribution to the law, the profession and to the people our profession serves. Thanks.