Photo of Conner O'Keefe

Conner works with lawyers, law firms, and legal marketers to assist in strategic business development. He enjoys running around Wallingford, watching Gonzaga basketball, and attending Seattle Mariners games.

Our Head of Product, Jared Suldzdorf often says working at LexBlog.com requires wearing many hats. He’s not wrong, as a typical day may consist of dabbling in Business Development, Customer Support, and Design.

I spent part of my breaks in college doing administrative work for LexBlog.com, and I’m now just approaching my two year mark of working full time since graduating from college. The first year, I spent working as Business Development Coordinator, which consisted of researching inbound and outbound leads as well as prepping for meetings. I currently spend my time responding to technical support requests and launching blogs, but a regular old day may include things I’ve never done before.

Yesterday, I started with Technical Support Requests. The first request was due to the top navigation bar appearing as two lines. After investigating we found out it was happening because of the font kit ID. In the end, we had to confirm the client had registered the domains on fonts.com and ensured the site had the correct identification number from fonts.com.

In the afternoon, we had a “Sales Review Meeting” which is setup by our Business Development Manager, David Cuthbert. Our goal is to review an existing or potential client to figure out how we could better serve their needs. We run through their content on Jdsupra.com, Lexology.com, and firm site to determine if the quality and consistency of the content is worth exploring further. We also then look at any connections (professional and personal) in which we may have with the firm. Once done, we then review if the firm has any blogs, and what makes their blogs better or worse (typically).

In the evening yesterday, I spent my time “customizing” law school blogs for students. In the process, I design the site in a way that the colors of a school match the logo, buttons, and text. If you go to the site of any college, you will quickly notice that they’re using many shades of their primary colors, and often colors they wouldn’t otherwise use. So it is my responsibility to ensure the colors of a school, match the content and theme of the site, without taking away from it.

In the end, that was only three minor parts of my day. Next week, I’ll likely be launching and migrating blogs, as well as calling clients and prospective customers.

The other day, when coming up with ideas for a new blog, a client asked about another blog, which unfortunately no longer exists. I quickly suggested they use the site WayBack Machine, an online archive which allows access to archived digital content.

If you want to see what the New York Times or ESPN homepage looked like 10-15 years ago, go check it out on Wayback. ESPN has been archived over 37,000 and the NYtimes over 170,000. Like Newseum, you can spend hours getting lost in the content.

ESPN.com in November, 2000

Which brings us to the history of LexBlog.com, which has been revamped countless times. Our support team spent  25 minutes last week going through the years, as all of us made sure to notice a young Jared on the homepage in 2013.

THE original LexBlog.com, 2004

By going through separate pages, I was able to read about past new features, past employees, and see pictures of old offices. And of course, give a hard time about past marketing slogans like “Do you like us, Do you really like us?”

At one time we even offered a 10% “LexPremium” discount. Nowadays, we (employees and family) tend to joke around about Lex-phrase/object/thing… LexSkiing, LexBrewing, LexBall. You name it, we’ve probably said it. Of course, all in good nature.

By the time, we finished reviewing past LexBlog sites, it made us think, there is a reason none of those pages exist anymore. They sure didn’t help our clients, they may have made a few folks feel special by having their own profile on LexBlog.com, or may have helped us when reviewing features. But I know our ultimate goal is to help “make legal news, information and analysis more easily and intuitively accessible to legal professionals and the public,” which we are now one step closer to doing with LexBlog.com.