A long time ago in a galaxy far far away, LexBlog used Get Satisfaction to manage our knowledge base and community portal (then named “Reach”). The implementation was clunky, requiring users to create dual user profiles on their sites and inside this other application. Moreover, there were no ties between the content in the knowledge base and the people that were helping clients find answers to questions, so there was little incentive as an employee to know or contribute to the content.
As I’ve mentioned in my past few posts, a huge reason LexBlog moved to using Zendesk’s suite of products was the consolidation of systems and processes. Instead of having three products from different companies that don’t talk to each other to manage one thing (support and project management) we now have a variety of integrated tools. A benefit to being in the Zendesk ecosystem is that these tools are fairly technically advanced, allowing us to tie a WordPress user to a Zendesk profile and supporting single sign-on into LexBlog’s support center where you can see all of your submitted tickets and interactions with our team since we’ve been using Zendesk’s ticketing system. For our support team this also means that all of the content from support center is at their fingertips each time they answer a question from a customer, and a new question can easily turn into a support center article.
While this has significantly streamlined our support processes from the Get Satisfaction days to today, we took things a step further when redesigning the support center. While the content has been available to anyone with a link to the support center for several years now, we had not allowed search engines to index anything. As a part of continuing to open LexBlog’s doors to all legal bloggers, we thought it was about time to take that step so that now anyone can search for the content on the web and find their way to the LexBlog support center. Community posts, profiles, and other private information will remain that way, but all articles written by LexBlog will be indexed by search engines from here on out.
A lot of the content now is there to aid in making our customers successful in using our software, but as we expand that content to include more information on blogging and social media, others that are starting up a legal blog may find it a useful resource. A key challenge for LexBlog (one among many!) is helping to raise the level of discourse on the web for lawyers and law firms – regardless of whether or not you publish with LexBlog – and this is one small step of many in doing just that.