People love donuts, especially LexBloggers. Many of our products or large bodies of work have a corresponding donut that acts as a code-name in product and internal meetings. While this began as a bit of a joke at first, it’s been a delightful way to keep the conversation playful and lower stress when working on some complex component or running up against the trough of sorrow.
That’s why when we decided to take the work we’d done on LexBlog.com and position it as a publishing solution for distributed organizations and entities, I tried to put my stamp on it with a donut name. My many attempts culminated in a best effort of donut hole, which is why I am not responsible for code-naming products at LexBlog. Fortunately, this was a product that needed no clever name or introduction. When the need for it is so compelling, who cares about what it’s called? The product, ultimately coined Syndication Portals is unique in this space, but fills a void that is growing at the same rate as the internet itself.