I decided to start a series about things I wanted to communicate to our clients or really cool things that I thought they should know.  In my first post, Things I wish clients knew about LexBlog, I shared our story of moving from a custom blog/website building agency to a Software as a Service platform – but what does this mean?

Does LexBlog still build blogs?

The short answer is yes but this process has changed dramatically and (in my opinion) for the better!

The old blog creation process involved a Photoshop PSD file, and while this file had layers of imagery and elements, it wasn’t a website, it was just a static image. This image is passed back and forth multiple times with critiques and changes – sometimes this process would take months. Then once the PSD specs were approved, THEN we build a custom website.

If any readers have ever built a custom website from scratch (from a  mockup image) you know this process is lengthy, challenging, and in the end very costly for all parties. The real challenge with this process was translating a flat image into a dynamic, functional, real website.

Apple Fritter is our solution for live website creation

Our Apple Fritter software is a different approach to creating a website – we have built an extensive live website design software using the WordPress core customize.php. This allows us to create your design on a live website real time meaning we can make design changes and present you with your blog in a matter of days!

Gone are the days (or months) of lengthy custom website projects – we’ve built a tool for building a blog or website, no PSD mockups required.


Have you ever visited your blog and something looked funny or broken?
How about when LexBlog support told you we updated something but when you looked at your blog you don’t see the update there?

Before you send an email to support or pick up the phone, you should try clearing your browser cache. I’m not kidding!

What the heck is browser caching?

Browser caching is your web browser trying to be helpful and increase the load time of a website you have visited. When you visit a website for the first time you might notice it takes a second for the page to load, then when you visit the website again it loads instantly. This is because you browser has saved a record of the HTML, CSS, Images, and even JavaScript files so that the next time you visit the page all of the site’s assets don’t need to reload.

If you don’t see the changes/updates that were just made to your website, browser caching is usually the culprit!

Refresh arrows vivid colored flat icons in curved borders on white background
Clear the cache!

For tech support folks browser caching is pretty much the bane of our existence because it’s such a commonly missed step when trying to troubleshoot a website browser issue.  With nearly every support ticket I find myself asking clients if they cleared their browser cache as a first step, or reminding clients they need to clear their cache to see the changes in their browser. I’m not trying to be annoying, it really does fix the issue most of the time!

Not sure how to clear your browser cache? We have a support center doc just for you!

There’s cold brew on tap! I repeat there’s cold brew on tap!! THIS IS NOT A DRILL!!!

First stop in the office each morning.

This is what went through my head when Garry Vander Voort told us our new WeWork building has cold brew on tap (along with the mini alarms going off in my head).

I’ve never been much of a morning person because I’m usually up late into the night because my creativity/energy seems to peak sometime around 11 PM – Midnight. As a result I rely heavily on my morning coffee to help me feel like a human.

I’m also saving so much money on coffee each week. It’s a win thanks WeWork!

Behold the cold brew in all it’s splendor.

If you have requested a ticket, called our support line, or started a chat, chances are you’ve communicated with me or another member of our LexBlog Success team. We’re the front line of all support requests and questions from our blogging community: a network of innovative folks looking to change and influence the law – and its growing bigger every day!

Working in customer support has its positives and its struggles, here’s what I wish our clients knew about LexBlog:

LexBlog changed from an Agency to a Software as a Service (SAS) Company

Robert Ambrogi spilled the beans earlier this year in his post, How LexBlog Quietly Reinvented Itself This Year.

If you are a long-time member of our community you may remember a time when LexBlog created you a website from scratch with a Photoshop PSD file as a mockup, then through 500+ rounds of tweaking a PSD image we finally had a approved design which our developers would then build into a website.

Each website was custom, and because of this customization it could take months of development and edits to create a blog. The end result was a custom site, that also may have included custom features or functionality that aren’t scalable if you have five practice groups eagerly waiting to start blogging on their new blog. That’s why we created our blogging Software, Apple Fritter. With Apple Fritter we can create a new website and design in less than a week.

We’ve built Apple Fritter on the industry standards and best practices for Mobile responsive design including: custom font kits chosen for readability on the web, spacing of elements optimized for mobile, tablet, and desktop devices, and SEO optimization by design (and function). The best part? If you have an Apple Fritter blog, your blog is receiving new features and updates as our software continues to improve – something we cannot do on a single custom site.